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Good Holiday Ideas | May 21, 2024

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Le Shuttle’s new identity is –

Le Shuttle’s new identity is –

Eurotunnel’s Le Shuttle, the cross-channel car rail service has just today announced a major rebrand and is now known as LeShuttle, with a renewed focus on attracting affluent millennials.

The new identity paves the way for exciting modernisation for LeShuttle, with chief executive Deborah Merrens showing off the new logo above.

With over 61 million cars carried since the opening of the tunnel in 1994, LeShuttle claims to be the fastest, easiest and most reliable way to cross the Channel. And to date it is the only cross-channel operator to have published an annual carbon footprint report.

Carbon emissions are up to 67% less than flying, with an average of 2kg of CO2 per car per crossing; whereas a typical Dover-Calais ferry produces 147kg of CO2 per car, a whopping 73x more.

Le Shuttle is pet-friendly too as they  carried 360,000 pet journeys last year.